360 Degree Feedback Leadership Success Story at Sembcorp

Robust 360 degree feedback process leads to measurable improvements in leadership competencies


A Senior Vice President of the Sembcorp Group of companies has a powerful story to tell about his own personal development journey.

The story began in December 2003 when he participated in an NBOGroup 360 degree feedback survey as part of a Leadership Development Program. A second identical survey was done in September 2004 to measure whether tangible progress had been achieved.

Journey of Self-Awareness & Development

From his 360 feedback results and DISC profile, the senior executive was able to gain self-awareness. He realized that his personality style could impact current business issues and that different people could have varied perceptions of him.

He identified specific behaviors that he needed to change in his interaction with people. A series of practices and conscious effort was put in place in for his development plan. He also received a lot of coaching and support from his wife in achieving those targets.

With a robust 360 degree feedback process, the ability to be aware and acknowledge the changes required, and motivation to become a more effective leader, the senior executive showed significant improvements in every Leadership Competency measured in a second 360 feedback survey ten months later.

In fact, his results were so significant that our NBOGroup Director, Gary Nelson, requested a personal interview to learn exactly how he had achieved such outstanding results in less than one year.

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“In some areas I found it rather surprising, and felt that it can’t be. I thought I had done enough in certain areas.”

- Senior Vice President,
Sembcorp Industries

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