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| Book Review
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 Selling Dreams : How to Make Any Product Irresistible
by Gian Luigi Longinotti-Buitoni, Kip Longinotti-Buitoni
 Buy this book from Amazon.com
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Branding on the Internet? Interested in how customers are changing the way purchasing products and services is going? A customer revolution in the making is what the author is about. He is the CEO of Ferrari Motors U.S.A. and an expert on brands in the changing global world of business.
Selling Dreams reveals the principle of “Dream making”, where brand management is elevated to an art form. This new idea tells artists, CEOs, market sociologists to conjure images to capture the collective prospects consciousness.
The business of “Selling” Dreams” has no limits. | |
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NBO invites you to
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