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| Book Review
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 Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
 Buy this book from Amazon.com
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Beckwith writes that the new service economy in the U.S. is being marketed to like it was industrial. New sales and marketing approaches are required. Intangibles require relationship selling not just features.
This theory supports the Internet B2B and B2C revolution. You develop a relationship with a business model, DELL, or Amazom. Com. If you’re in marketing or sales, this is a required reading. | |
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