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| Book Review
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 The Cluetrain Manifesto : The End of Business As Usual
by Christopher Locke (Editor), Rick Levine, Doc Searls, david Weinberger
 Buy this book from Amazon.com
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The authors of www.cluetrain.com challenge thinking of all B2C and B2B entrepreneurs. The challenge is not in the technology. The ideas are not in the graphics or bandwidth. The future is in how the web is changing the way we communicate, operate, and relate to one another.
The information explosion yells out for sorting and logic but therein lies the opportunity. The web is a speed of light communication vehicle that enables success or failure in nano-seconds, and in public. | |
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