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Book Review
Direct from Dell : Strategies That Revolutionized an Industry
by Michael Dell, Catherine Fredman

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The co-authored book “Direct from Dell” takes you into the mind of Michael Dell, one of today’s most successful entrepreneurs. He started his company at his college dorm room and how it became the biggest growth company of the 90’s. We have all heard of Dell but do we know the Dell difference?

Michael Dell talks of the focus on his dream. His dream realized by discovering the niche in IBM’s PC business. His drive to exploit the niche with a faster, cheaper distribution strategy. The author gets Dell to share the key thinking for would be entrepreneurs; identify your idea, develop your idea, get support both financial and with others, then go like crazy to make it happen.

Any would be entrepreneur inside/outside a company should read this book for the “thinking”.
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