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| Book Review
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 The Clickable Corporation : Successful Strategies for Capturing the Internet Advantage
by Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
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In business, it always hurts to "Wait and see". In the vast world of Internet commerce, it is vital to establish a strong, quality presence - now, says Arthur Anderson, web experts Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates - before another site starts filling your customer needs with the click of a mouse. With the number of potential customers who are connected, well on its way to one billion, the Internet is at once the greatest opportunity and the greatest threat to established businesses. It is not enough for a company to be on the web; the company must be consistently more effective, more accessible, more exciting than any other site in its category.
The authors provide a strategic view of case studies of twenty-five well known companies engaged in e-commerce. Their studies reveal how any company can capture a meaningful Internet advantage for its stakeholders - whether they are customers, shareholders, or business partners. The author's describe how the achievements of such champions as Federal Express, Bloomberg Financial Markets, Dell Computers, 1800 Flowers, Charles Schwab & Co., and Wells Fargo Bank, as well as Internet based companies, like Geocities, Senior Net, and Woman.com can be successfully put to work for any company. They isolate the eight value propositions a company must offer through its site;
Knowledge, Choice, Convenience, Customisation, Savings, Community, Entertainment and Trust; and they illustrate, with multiple case studies for each, how they are achieved. | |
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