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| Book Review
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 Cyber Rules, Strategies for Excelling at E-Business
by Thomas M. Siebel, Pat House, Tom Siebel, Charles R. Schwab
 Buy this book from Amazon.com
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The Internet is driving the growth of a revolutionary commercial paradigm, in which size and physical location are surrendering to "virtually". In which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the web has dramatically - and globally - expanded customer options, putting uniquely competitive pressures on companies large and small. To start a thriving business today, you must be online.
But being online - and making a profit - means much more than throwing up a website and announcing, "We're Digital" it means being alert to the experiences of e-business pioneers, and being ready to apply their hard learned lessons to your own sales and marketing channels. CYBER RULES is designed to help you do that. Written by the founders of Siebel Systems., Inc. the global leader in enterprise relationship management software applications, it summarises the dramatic history of the web's first generation. Explains six crucial rules governing electronic commerce and provides expert detailed advice for implementing a digital strategy. Whether you are still eyeing the e-business frontier or are already reaping its rewards, CYBER RULES will give a distinctly insider's perspective of this radically new market space. | |
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