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| Book Review
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 Relationship Dynamics : Theory and Analysis
by James Musgrave, Michael Anniss
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Today's wisest firms are investing in relationships, Toms Peters observes. But until now no one has shown how relationships can be managed and why relationship management within groups, teams, and organisations is the key to success. Moving beyond the "quick fix" management agendas of the past twenty five years, James Musgrave and Michael Anniss introduce a powerful new four dimensional model which, for the first time, measures and evaluates the elements of relationships. Their model identifies the power balances and key drivers of those relationships which create cohesive and loosely coupled teams that are essential to operating today's flexible organisations.
Musgrave and Anniss begin their discussions by moving the relationship focus from the traditionally defined, mechanistic roles between customer, employee, and the organisation, to accomplish the elements of structure, emotion, organisation and control - a ship that enables the reader to visualise both the dynamic nature of these interactions and their tangible aspects. The technique gives the employee and customer, not only an expanded overall understanding, but also an ability to isolate interactions so they can addressed in a cold, systematic fashion. | |
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