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| Book Review
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 Butterfly Economics : A New General Theory of Social and Economic Behavior
by Paul Ormerod
 Buy this book from Amazon.com
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Paul Ormerod is head of the “Economist” magazine, economic assessment unit and a professor at London University. Professor Ormerod tells a compelling tale. Reminds us that economics is a science based on the working of a human society. The human species is still unpredictable to conventional economists.
Learn lessons of why products have succeeded and others failed because of the human condition, not logic. He demonstrates that success in a global society is governments and industries reconfiguring their thinking to include the unpredictable but the knowable.
As the trendwave author, this book is a must for global competition. | |
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