|
 |
| Book Review
|
 Free, Perfect, and Now : Connecting to the Three Insatiable Customer Demands : A Ceo's True Story
by Curtis Hartman, Robert Rodin
 Buy this book from Amazon.com
|
In a world where knowledge is king, the web never sleeps, competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers:
* They want their product or service, FREE;
* They want it, PERFECT
* And they want it, NOW
No matter what business you are in, you need to find a way to respond-or risk losing your customers to competitors who are discovering new ways to sell your product or service, cheaper, faster and better than you have ever imagined.
The CEO of an electronics distributor, Marshall Industries, who trained with the world famous, W. Edwards Deming, Robert Rodin engineered the astounding reinvention of his company, turning a conventionally successful $500 million business into a $2 billion competitive powerhouse, a high speed, high profit junction box wired to days imperatives.
FREE, PERFECT, AND NOW tells the dramatic story of that transformation from the inside, detailing the hard lessons and the competitive battle. It offers a compelling new perspective on the most pressing issue facing business people today:
1. How to prepare a customer focused corporation for a future you can't predict. But FREE, PERFECT, NOW is a book of solutions;
2. A guide to help every manager turn ideas into concrete results. Each chapter explains, step by step how to design a different element for your company to anticipate customer shifting demands, to how to make a website profitable. Each chapter ends with a manager's workbook, containing detailed advice. | |
|
NBO invites you to
stay current and broaden your knowledge in these key
areas. These books have all been reviewed and are on the
NBO recommended reading list. To save you time, we've
added an Amazon.com link. Simply click through the
individual book links and decide which interests you
most.